There is nothing more exciting than to discover new places and moreover it becomes incredible if you have the potential to share it with your friends. Now-a-days, the location based advertising has become a genuine recipe to make hefty revenue and that’s the reason behind the success of location based technologies in recent times.
So, keeping its promise once again, Google, the “Search Engine Giant” has come up with ‘Hotpot’, a local recommendation engine powered by you and your friends.
Hotpot uses data from Google Places and to make it more attractive, it provides the opportunity to make reviews and ratings from you and your friends. A counter is placed to keep track of your recommendations as you rate places via Hotpot. Also, it recommends similar places. It allows you to share those ratings with your friends and view theirs. Hence, the aim behind it is to provide you with more personal, relevant and trustworthy search results for places on Google.
The most attractive feature of this service is that it allows users to create a different profile nickname to separate your Hotpot account from the general Google profile. Once your profile is created, you can add friends to it using your Gmail contact list or from other Google profiles. Though, some users may not like the idea of creating a new nickname and adding friends to it as redundant, it is easily assumable that Google is trying to avoid Buzz-like lapse.
Hotpot has both a web-based and an Android application and probably an iPhone application will also be coming soon. Since Google has been craving to produce something notable in the Geo-location and recommendation area, it has not met with desired results. Earlier, Google Latitude failed to generate much traction among users and further Google gained mixed responses from the users regarding Google Places.
Whether it will possible for Google to compete with Foursquare, Yelp or Facebook Location Services, only time can tell. For now, keep your fingers crossed.
Author Bio: This is a Guest Post by Marc Brown, a personal finance writer. Besides, he also maintains his own personal blog & writes extensively on recent technology.