Google has already acquired more than 50 companies this year. And now before this festive season, the Internet giant has acquired two startups – ‘Apture’ and ‘Katango’. The acquisitions will help Google to enhance the user experience for its browser and social networking services. Apture basically focuses on providing instant access to information with the in-page search technology that will help Google for its web browser – ‘Chrome’.
Katango builds algorithms for sorting friends that improves online social interaction, which will help Google with their social networking platform ‘Google Plus’ to organize circles in a smarter way. Google has bought more than 100 companies and many of which have been startup firms in the past few years to enhance the user experience.