Archive for the ‘Google’ Category
For the first time on Monday, May 24th 2010, Google revealed how it shares the AdSense revenue with the publishers. Google shared the details for two of its AdSense products - ‘AdSense for content’ and ‘AdSense for search’. AdSense for content allows publishers to show ads along with web content and AdSense for search allows publishers to place a custom Google search box on their website. Google allows upto 6 units of ‘AdSense for content’ and 2 units of ‘AdSense for search’ on a single web page.
Publishers of most popular ‘AdSense for content’ earns 68% of revenue share what the advertiser pays to Google, while the ‘AdSense for search’ earns you 51% revenue share. Google offers other products also including AdSense for mobile applications, AdSense for feeds, and AdSense for games, but it has not disclosed the revenue share details for these products as of now.
Though the above share is same globally for most publishers, but the revenue shares can vary for major online publishers with whom Google negotiates individual contracts. As per Neal Mohan, Vice President of Product Management, “The revenue share has remained the same for content and increased for search since the launch of these products. And this is to help you improve the returns from your site while giving you more control and insight into AdSense.”
Read more info on AdSense blog.
A much awaited Google Caffeine was out in June last year, which provides 50 percent fresher results for web searches. Whether it is a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Google claims it as the largest collection of web content they ever offered.
The birth of Caffeine is believed to keep up with the evolution of the web and to meet rising user expectations and make real time searches. Caffeine means that new pages will be shown much quicker on Google’s result pages and it takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. After Caffeine was introduced, several changes and enhancements also occur in the past few months.
Search Engine Marketing Experts were expected Caffeine since December 2009 and have their plans already built up to change SEO for their websites. Websites may require additional changes and review to be easily indexed on top of the search result pages and minimize the Caffeine impact. For a consistent position on top of the SERP, you should constantly update your website content and link to quality pages in terms of both, inbound and outbound links. The highest rated links are created organically through viral marketing and social media platforms, articles and press releases.
Find out more information from Google’s official blog.
It is all Entertainment; all major search engines realized that more than 10% of all Internet search queries are related to entertainment. So, why not create a separate channel for entertainment and music lovers. In June, Microsoft launched a separate vertical for entertainment search queries and integrated in Bing and promoted results for Zune. Google is also working on something similar and planning to build a music download service of its own.
Both Google and Bing provide links to stream full songs found in search results, but Bing provides additional details on lyrics and buy links. After launching this service, Google will integrate this service to its search engine and music searches on Google will link to full song streams provided by MySpace Music, as well as Twitter updates. This search giant still leads the pack with around 70% of market share for searches in US but when it comes to music, it is none other than Apple, which commands 70% of digital music download sales in the United States. This is the reason why both Microsoft and Google are trying to compete with Apple through their mobile platforms.