Archive for the ‘Search Engines’ Category

Google Plus may help Google’s Real Time Search

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After the differences in agreement with twitter, Google’s Realtime Search was down in July 2011. Twitter discontinued the access to its warehouse of data and without twitter stream of results and updates, the product was less useful. Google’s real time search used to gain much traffic especially during major world events, which displayed relevant data from Twitter, Facebook and other social media services in real time.

But now Google is confident to bring back this feature and is actively working to add the data from Google+ and other real time sources. Now, we have to wait and watch when Google will start its real time search after integrating the Google plus results.

Google shows off Chrome Notebooks based on Chrome Operating System

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Recently, search-engine giant, Google shows off the prototype of its first notebook based on Chrome Operating System. Google Chrome OSChrome OS is based on the open-source Chromium OS. Chrome laptops are designed to promote web-centric computing, where users will use online applications instead of downloading software on to their computers. Google will ensure users to get a faster, simpler and more secure experience without all the headaches of ordinary computers. It stores all data in the cloud, so even if you lost your notebook, you will never lose your data. Simply use another chrome OS powered laptop and access your data as before.

To provide various online apps, Google already opened a web store which sells more than 500 games, news and other software applications to simplify the consumer’s life. Google claims to have more than 120 million users who are already using its Chrome Internet browser. Google is planning to sell this awesome Chrome OS powered computers in large numbers to give a tough competition. Find below the main features of Chrome notebooks:

• Boots-up in about 10 seconds
• Instantly resumes from sleep mode
• Supports Adobe Flash
• Documents are stored safely in the cloud
• Integrated Wi-Fi and 3G network for easy web access
• Uses advanced technology to help prevent malware and viruses from accessing your data
• Upgrades itself automatically with the latest features and fixes
• Amazing apps for almost everything

This amazing Google notebook surely will give a tough competition to Microsoft and Apple. Google has already launched Chromebook and tied up with several hardware manufacturers like Samsung and Acer among others.

Google Image Search Redesigned

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Google VP of Search Product and User Experience ‘Marissa Mayer’ told media that the site sees 1 billion page views every day and the number of Image searches are increasing day-by-day. Earlier, Google added ‘Find Similar Images’ feature which lets you search images that are visually similar to the one you selected. Another feature that is gaining popularity is ‘color search’. We have seen increase in search views but still it seems everyone is not utilizing all these features and may not be aware of these great features.

Now, Google redesigned ‘Google Images’ and claiming it to be the largest redesign since 2001. Results are now shown on the screen without text and links; it’s all images that you will see and you can get up to 1,000 images on a single page. Users will be able to see a larger thumbnail preview on the same page. This change is as per the user’s perspective and Google is loved most by Advertisers. To get more advertisers, Google has announced a new ad product that allows you to run your own image as an ad on Image Search. Obviously, users will now see sponsored images and advertisers will get new model for business and Google will receive more love from advertisers. If users will continue to get worth and related images in sponsored results, all will be well for Google.

Google Hotpot – A Local Recommendation Engine for Places

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There is nothing more exciting than to discover new places and moreover it becomes incredible if you have the potential to share it with your friends. Now-a-days, the location based advertising has become a genuine recipe to make hefty revenue and that’s the reason behind the success of location based technologies in recent times.

So, keeping its promise once again, Google, the “Search Engine Giant” has come up with ‘Hotpot’, a local recommendation engine powered by you and your friends.

Hotpot uses data from Google Places and to make it more attractive, it provides the opportunity to make reviews and ratings from you and your friends. A counter is placed to keep track of your recommendations as you rate places via Hotpot. Also, it recommends similar places. It allows you to share those ratings with your friends and view theirs. Hence, the aim behind it is to provide you with more personal, relevant and trustworthy search results for places on Google.

The most attractive feature of this service is that it allows users to create a different profile nickname to separate your Hotpot account from the general Google profile. Once your profile is created, you can add friends to it using your Gmail contact list or from other Google profiles. Though, some users may not like the idea of creating a new nickname and adding friends to it as redundant, it is easily assumable that Google is trying to avoid Buzz-like lapse.

Hotpot has both a web-based and an Android application and probably an iPhone application will also be coming soon. Since Google has been craving to produce something notable in the Geo-location and recommendation area, it has not met with desired results. Earlier, Google Latitude failed to generate much traction among users and further Google gained mixed responses from the users regarding Google Places.

Whether it will possible for Google to compete with Foursquare, Yelp or Facebook Location Services, only time can tell. For now, keep your fingers crossed.

Author Bio: This is a Guest Post by Marc Brown, a personal finance writer. Besides, he also maintains his own personal blog & writes extensively on recent technology.

Google revealed AdSense revenue share

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For the first time on Monday, May 24th 2010, Google revealed how it shares the AdSense revenue with the publishers. Google shared the details for two of its AdSense products - ‘AdSense for content’ and ‘AdSense for search’. AdSense for content allows publishers to show ads along with web content and AdSense for search allows publishers to place a custom Google search box on their website. Google allows upto 6 units of ‘AdSense for content’ and 2 units of ‘AdSense for search’ on a single web page.

Publishers of most popular ‘AdSense for content’ earns 68% of revenue share what the advertiser pays to Google, while the ‘AdSense for search’ earns you 51% revenue share. Google offers other products also including AdSense for mobile applications, AdSense for feeds, and AdSense for games, but it has not disclosed the revenue share details for these products as of now.

Though the above share is same globally for most publishers, but the revenue shares can vary for major online publishers with whom Google negotiates individual contracts. As per Neal Mohan, Vice President of Product Management, “The revenue share has remained the same for content and increased for search since the launch of these products. And this is to help you improve the returns from your site while giving you more control and insight into AdSense.”

Read more info on AdSense blog.

Google Caffeine and Search Results

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A much awaited Google Caffeine was out in June last year, which provides 50 percent fresher results for web searches. Whether it is a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Google claims it as the largest collection of web content they ever offered.

The birth of Caffeine is believed to keep up with the evolution of the web and to meet rising user expectations and make real time searches. Caffeine means that new pages will be shown much quicker on Google’s result pages and it takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. After Caffeine was introduced, several changes and enhancements also occur in the past few months.

Search Engine Marketing Experts were expected Caffeine since December 2009 and have their plans already built up to change SEO for their websites. Websites may require additional changes and review to be easily indexed on top of the search result pages and minimize the Caffeine impact. For a consistent position on top of the SERP, you should constantly update your website content and link to quality pages in terms of both, inbound and outbound links. The highest rated links are created organically through viral marketing and social media platforms, articles and press releases.
Find out more information from Google’s official blog.

Google and Bing turns musical

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It is all Entertainment; all major search engines realized that more than 10% of all Internet search queries are related to entertainment. So, why not create a separate channel for entertainment and music lovers. In June, Microsoft launched a separate vertical for entertainment search queries and integrated in Bing and promoted results for Zune. Google is also working on something similar and planning to build a music download service of its own.

Both Google and Bing provide links to stream full songs found in search results, but Bing provides additional details on lyrics and buy links. After launching this service, Google will integrate this service to its search engine and music searches on Google will link to full song streams provided by MySpace Music, as well as Twitter updates. This search giant still leads the pack with around 70% of market share for searches in US but when it comes to music, it is none other than Apple, which commands 70% of digital music download sales in the United States. This is the reason why both Microsoft and Google are trying to compete with Apple through their mobile platforms.

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